Combining real-world experience and deep industry knowledge to fuel purpose-driven businesses with measurable growth strategies, where people are at the core of every action.

Hi ! I’m Mandy

What does a purpose-centered business mean to me? It’s an organisation driven by a mission that transcends profit, committed to making a positive difference in people’s lives, industries, the economy, communities, and the environment. This commitment includes a focus on long-term sustainability through innovation, cutting-edge technology, and empowering leadership.

My pledge is to lay robust foundations for the future prosperity of the hospitality and tourism sectors. I strive to ensure that both remote and regional areas, as well as suburban precincts, flourish. My aim is to safeguard and celebrate the rich culture of Australia’s hospitality and tourism industry through strategic partnerships and meaningful collaborations.

With me, you gain clarity and a strategic pathway. I’ll help you build the necessary processes, assist in their implementation and launch, empowering you to be acknowledged for your expertise and to emerge as the trusted, distinguished brand you deserve to be.

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Services

Audits & Research

Strategy Development

Strategy Advisory

Project Management & Planning

Change Management

Brand Narrative

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Testimonials

Collaborating with Mandy Williams at The Coffee Commune was transformative. As General Manager, I entrusted her to reshape our membership model, enhance our value proposition, and attract strategic partners. Mandy swiftly understood our vision, refining offerings for new and existing members and partners within our network. She constructed a seamless member journey across different levels and channels, ready for integration into a new CRM system. Additionally, Mandy strategically redefined our resource offerings, expos, and events for enhanced member and partner engagement. The outcome was a well-defined, streamlined membership model, solidifying The Coffee Commune's position as an industry leader. This collaboration attests to Mandy's unwavering commitment and purpose-driven approach during her tenure with us.

- Gianna Di Bella, General Manager, Support Services of The Coffee Commune

Engaging Mandy was quite possibly one of the best moves of my career. Her clarity of vision cuts through the noise providing unique and valuable insights otherwise hidden.
Mandy's combined business experience and expertise is a rare commodity she shares openly resulting in outcomes I had never thought possible.
Her collaborative approach and reach is to be admired - even envied.

- Gillian Hirst, Executive Chef, Speaker, Coach

“Having known and worked with Mandy for over 15 years, across a variety of contexts. Mandy stands out for her ability to quickly build rapport, understand the nub of an issue and forge impactful solutions. Add a brisk creative flair, and a smile which could settle wars, Mandy is a force for good.”

- Richard van Ruth, Founder The Nimble Vintner

“I highly recommend Mandy as a strategic thinker and innovator…excellent eye for design and is an inherently creative person…her skill and experience with Marketing and Product Development is outstanding…. from the perspectives of product, economy and tourism - exceptional!”

- Simone Tierney, COO of Zilzie Wines Pty Ltd

“Mandy is passionate about her work…thrives on the challenge of seeking new ways to do old things. There’s an energy that drives any project she is working on…..bringing original ideas and a genuine appreciation for the value of teamwork and collaboration….she has a wonderfully rich view of the world - she’s compassionate, wise and adaptive”

- Kirsten Lloyd, Director Strategic Communications and Partnerships at Mallee District Aboriginal Service, Writer, Editor MIldura Living Magazine

“Starting my business as a sole trader, it was essential that I built a team of people around me to motivate and support me. My sessions with Mandy were so beneficial and crucial to me; they kept me accountable, motivated, and I always left our sessions feeling so inspired. I love the fact that Mandy has such an awesome personality and we just clicked, she also had so much real-life experience that could be applied to our sessions. I definitely recommend Mandy to anyone starting out or in an established business - her knowledge is invaluable and she will be your biggest supporter!”

- Emily Tassone, Director Avanti Italy & The Gourmet on Main

Work with Me …

Are you an industry professional, precinct, destination, hospitality group, tourism industry body, LGA or region looking to embark on a transformative journey for your business? You’re in the right place.

I’m here to guide you through every step, ensuring a personalised and effective partnership. Whether it’s through a detailed project, one-on-one mentoring and coaching, a long-term retainer relationship, or collaborating with specialist partners, I’m committed to providing solutions that resonate with your unique needs.

Let’s explore the various ways we can work together to achieve your business goals.